‘‘Our country is home to nearly 9 percent of the world’s total forests. These forests have supported families, sustained communities, and powered local economies across the country for generations.’’
Visuals: The minister sits at a desk. We cut to a drone shot of Canadian forests before going back to the minister.
‘‘In Canada, we manage forests responsibly, using science to balance economic growth with conservation. The raw materials they provide are transformed by our mills into a variety of wood and paper products that are used every day.’’
Visuals: Branches and drunks are cut in a mill.
‘‘Canada’s forest sector is one to be proud of. But today, it faces real challenges — from wildfires to unfair tariffs. So, how can Canada’s forest sector adapt and stay competitive?’’
Visuals: Minister on screen
Title: A new generation of engineered wood products
‘‘The answer lies in innovation — in turning our natural advantage into a new generation of engineered wood and mass-timber products that will help us build new homes and major infrastructure and allow us to expand our exports to non-U.S. markets.’’
Visuals: People with hardhats walk on a work site. We cut to a pile of two-by-fours. Then, we see a side by side of 3 shots: a person measuring wood, a wall frame, and two-by-fours being moved by a machine.
‘‘Canada’s forest sector is transforming wood into advanced construction products like large-dimension support beams, columns, and panels that are stronger, more versatile, and more sustainable than ever.’’
Visuals: Organic wood illustrations combine to create dimensional lumber that look like beams, columns, and panels used in building materials.
‘‘This new class of prefabricated, engineered wood is known as “Mass Timber,” and it can be used as a key structural element in modern buildings and homes. And because these products are delivered to construction sites ready for assembly, projects can be completed more efficiently — meaning faster and more sustainable homes built, using materials from right here at home.’’
Visuals: Stylized "Mass Timber" text on screen that is made from plants and wood products. We see a bundle of mass timber of various sizes being dropped off at a location by a semi truck. A timelapse of a mid-rise building quickly builds.
‘‘Focus on projects like these is how we build a competitive industry for the world we face in 2026. The Government of Canada is acting decisively to accelerate the forest sector’s transformation, increase its competitiveness, and position it for the long term.’’
Visuals: A marble textured with the Canadian flag rolls ahead of other marbles that are textured with different colours. A green like draws itself between the Canadian marble and the other ones, emphasising the distance between them.
Title: Government Support
‘‘We’re also becoming our own best customer. Through the new Buy Canadian policy and the Build Canada Homes initiative, we are creating stable domestic demand for Canada’s forest products right here at home.’’
Visuals: An ouroboros handshake between a red hand and a green hand. The scene cuts to the minister in a hard hat walking through a factory with two workers. Arrows exporting change their course and land back in Canada. They create dollar signs when they land, showing the money is being kept in Canada.
‘‘At the same time, the federal government is also backing the sector with over $2 billion in supports structured around by modernizing our forest sector to increase domestic processing and value-added production, improving access to capital through loan guarantees so industry players can stay afloat as they retool, exporting more Canadian products globally, and supporting workers with training and income supports as the industry transitions.’’
Visuals: We briefly see the minister at his desk before "$2 billion" text is shown on screen. Animated world map with glowing export routes radiating from Canada to Europe, Asia, and other markets. There is a close-up of someone working with a torch and a tool to shape a metal disk.
‘‘Together, these investments and policies are helping businesses retool and pivot to new markets at home and abroad.’’
Visuals: Minister on screen
‘‘Through innovation, investment, and targeted policies, we are transforming the forest sector and supporting the communities who rely on it. This is how we turn the strength of our forests into strength for our country, today and for generations to come.’’
Visuals: We see a person measuring wood, then a person tying trunks next to a small boat, before cutting back to the minister on screen. Cut to Canada Wordmark.