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Alectra Drive at Home

Strategic Area

Electric Vehicle Infrastructure




Independent Electricity System Operator


FleetCarma (a division of Geotab)
FLO/ AddÉnergie
Enbala (a Generac Company) 
Robertson Bright Inc.


Green Infrastructure



GI Contribution

$ 1,315,000

Project Total

$ 2,725,500


Vaughan, ON

Find out more

Alectra Inc.

Lead Proponent

Alectra Inc.

Project Objectives

The objectives of this project are to develop and implement an electric vehicle (EV) deployment model for residential customers. This model will allow the utility to understand the economic, technical, regulatory and customer outreach considerations for deploying EV charging solutions at scale. Through this project, Alectra will encourage access to EV charging in single-family and multi-unit residential buildings (MURBs) as well as encourage off-peak charging behaviour to benefit the EV drivers as well as the electricity system.

The project design will feature two incentive models and a control group, each of which is comprised of a mix of EV owners living in single-family and multi-unit buildings:

  • Group 1: Smart Charging
    Time-based dynamic pricing and load control
  • Group 2: Charge Rewards
    Non-price incentive (e.g. loyalty program/point system)
  • Group 3: Control Group
    No incentives

The program will provide participants with convenient and affordable access to EV chargers, mitigate energy cost increases, and provide incentives for charging in a socially-beneficial manner.

Expected Results

Results will include reduced transportation-related fuel costs for Canadian homes and businesses, as drivers will be more incentivized to purchase EVs over combustion engine automobiles, and make better use of domestically produced electricity. 

The project will contribute to the national economy by developing innovative, made-in-Canada solutions and technologies that drive down costs for Canadians, reduce GHG emissions and demonstrate Canadian leadership in energy innovation.

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