10 Step Guide to Implementing an Idling Reduction Campaign
Step 1: Identify Campaign Objectives & Target Audience(s)
- What do you want to achieve?
- Where do you want to target your campaign?
- Who do you want to engage?
- Step 1 Planning Worksheet and Resources
- What are the benefits of partnerships?
- Who should you include as a partner in your campaign?
- How can you approach potential partners?
- Step 2 Planning Worksheet and Resources
Step 3: Collect Background and Baseline Information
- What do you know about idling in your community/target location?
- Step 3 Planning Worksheet and Resources
Step 4: Reflect on “Carrot” versus “Stick” Approaches
- Which approach works best to reduce idling – voluntary approaches, by-laws, or a combination of the two?
- How can you decide which approach would be a good fit for your community?
- How can you incorporate a by-law into your idling reduction initiatives?
- Step 4 Resources
Step 5: Design Campaign Approach
- What activities should be included in your campaign?
- Where can you find resources to fund your campaign?
- Step 5 Planning Worksheet and Resources
Step 6: Develop a Tailored Communication Strategy
Step 7: Incorporate Personal Contact with Drivers
- How can you incorporate personal contact into your campaign?
- Step 7 Planning Worksheet and Resources
Step 8: Implement Your Campaign
Step 9: Evaluate Progress and Impact
- How do you know if your campaign is working?
- How can you get the word out about your results?
- Planning Worksheet and Resources
Step 10: Keep the Momentum Going
- Date modified: